Coffee Shop Draft Proposal

CHAPTER 1 INTRODUCTION From a cultural standpoint, coffeehouses largely serve as centers of social interaction. The coffeehouse provides social members with a place to cognate, talk, write, read, entertain one another, or pass the time, whether individually or in small groups of 2 or 3. Every Morning it will not be complete without breakfast and a cup of coffee in the table of the Filipinos. Sometimes they only drink coffee to fill up their stomach when they are in hurry for office or even for school; it keeps them awake. They say that it help’s blood to flow better. Coffee shops or coffeehouses have been in use since 16th century, particularly in the Middle East, where Turkish coffee house was drunk and men played board games or read books and listened to music. Many people find that coffee contains stimulants called caffeine. Filtering hot water through ground beans makes the best. A special filter for coffee is used to create such aroma, and when settled, and turned into a ground-powdered coffee, just a hot water will do the rest. Many people drink instant coffee, as it is quick and easy to prepare. Evaporating huge amounts of prepared coffee makes instant coffee powder. The powder dissolves in hot water to make a coffee drink instantly. Coffee is drunk by about one third of the word people making the most popular beverages after tea. Coffee shops are establishments where people gather to enjoy a cup of coffee. In most shops, there is a wide range of options with the type of coffee drinks offered, starting with plain coffee and moving through a selection of specialty coffee drinks that are often difficult to find at restaurants and other locations. Many shops of this type also offer a limited selection of food and other beverages, making them ideal for a quick snack or a light meal. In some cases, the coffee shop is part of a large corporation. When this is the case, decisions about what types of coffee are sold are made at corporate level. The corporation will often have specific instructions as to the type of coffee maker that is used in the shop, as well as a particular brand of coffee roaster for the raw coffee beans that are purchased in bulk and resold to the local franchises. This uniform approach makes it possible for the same level of quality to be found at any coffee shop associated with the corporation. While the idea of a coffee shop was once limited to metropolitan areas, shops of this type are now found in many smaller towns and even some rural areas. With a product line built around one of the most popular beverages in the world, a coffee shop stands an excellent chance of becoming a popular gathering spot, assuming the location is good and the prices are within reason. STATEMENT OF THE PROBLEM This study seems to determine the feasibility of establishing a coffee shop at. This study has the following areas of concern: MARKETING ASPECT 1. Who will be the possible costumers? 2. What is the potential target of the coffee shop business? 3. What marketing strategy should be adopted in order to assure the success of the business? 4. What is the present demand and supply situation for the project and prosperity for the future? 5. What is the primary target market of the business? OPERATIONAL ASPECT 1. What are the machines and equipment’s that will be needed for the operation? 2. Where will be the project should be located and why that place is suitable for the proposed project? 3. What form of machines will be most appropriate and effective for the proposed project? 4. How to determine the place suited for business? 5. How many machines needed for the operation of the business? ORGANIZATIONAL ASPECT 1. What will be the organization set up of the business? 2. What benefits should be given to the staff? 3. What will be the human resource requirement of the project their qualification and responsibilities? 4. What form of organization will be most appropriate and effective for the proposed project? . What management organization will adopt the policies and strategies to attain the objective of the project? FINANCIAL ASPECT 1. How much will be the total cost of the business? 2. What will be the primary financing the business? 3. How long will it take to recover the installed primary capital? 4. What financial strategies are to be adopted for the feasibility of t he project initial capitalization and growth? 5. How to determine the sources for financing the business? OBJECTIVE OF THE STUDY This study was designed to determine the feasibility and accessibility of the Daniel Cafe at the Robinson’s Place Ermita, Manila The study aims to locate the best possible site for the type of coffee shop chosen, taking into consideration the degree of competition, the potential for growth and expansion, and the contribution to profit. The overall objective of the study is to determine feasibility of putting up this type of business (Coffee Shop) and to be able to determine the needs of the costumers. SIGNIFICANCE OF THE STUDY The study undertakes to prove whether the proposed project would e feasible or not. The results of the study are significant with regard to following. With the establishment of this proposed project this can add revenue to the government because of the taxes it will pay. The proposed project will benefit the people by providing employment while also serving the public within an entertaining coffee shop. Individuals, researcher and students who are doing studies regarding this particular line of industry may in one way or another be benefited by the study and lastly it will provide employment to those who possesses necessary skills but are unemployed. They will be given the opportunity to utilize their talents if this study will be pushed through and materializes. In addition, people would engage putting up a coffee shop business, and therefore will be benefited of the different aspects in the same manner that this could be a help in the concepts. SCOPE AND DELIMITATION OF THE STUDY The scope of the study seems encompassing since the culture of coffee drinking is universal in nature and in all four corners of the world. However this study limits its scope to finding out why drinking coffee will persist even with the entry of different beverages. The study has limited its discussion on the Filipino culture in particular, the coffee drinking activity of its people based in Metro Manila. Taft Avenue is a place located in the center of Metro Manila, where one can find the bulk of the coffee shops. This place is frequently visited by the student and professionals coming from different part of Metro Manila. METHODOLOGY The realization of the study would seem impossible without the use of the researcher methods and techniques, which are fundamentals to the accumulation of data. The idea accumulation proper, the researcher made use of the analytical sampling technique which is appropriate in the date gathering for establishing the business. We also use straight line method in getting the data for the supply and demand computation. CHAPTER II REVIEW OF RELATED LITERATURE LOCAL LITERATURE So the coffeehouse — a so-called third place, beyond home and work, that the sociologist Ray Oldenburg has posited is crucial to developing a sense of place, civic engagement and democracy — offers an ever-dwindling opportunity â€Å"to share an experience in public,† Mr. Pendergrast said. Coffee shops have become driving forces in gentrifying areas, with merchant groups and development advocates looking to establish cafes to seed other types of mom-and-pop activity. In Ditmas Park, Brooklyn, a politically engaged coffeehouse called Vox Pop caused a minor sensation when it opened on Cortelyou Road in 2004, quickly becoming a symbol for what some saw as the neighborhood’s new cachet. It, too, has struggled financially in recent years, and it has managed to survive in part by selling shares to customers. Jan Rosenberg, a sociologist and real estate agent who has been active in spurring commercial development in the neighborhood, helped lure an outlet of the small chain Connecticut Muffin nearby. Now she is looking for a cafe for Newkirk Avenue a few blocks away. It brings a flock of people to a street — everyone likes a good cup of coffee — and it gives them a chance to sit down and bump into each other,† Ms. Rosenberg said. â€Å"It’s simple, really, but if you don’t have that and you’re always getting the train to go to work and getting your coffee there, you don’t have those bump-into-someo ne experiences, and that’s important in a city neighborhood. † FOREIGN LITERATURE The story of how coffee growing and drinking spread around the world is one of the greatest and most romantic in history. It starts in the Horn of Africa, in Ethiopia, where the coffee tree probably originated in the province of Kaffa. There are various fanciful but unlikely stories surrounding the discovery of the properties of roasted coffee beans. One story has it that an Ethiopian goatherd was amazed at the lively behaviour of his goats after chewing red coffee berries. What we know with more certainty is that the succulent outer cherry flesh was eaten by slaves taken from present day Sudan into Yemen and Arabia, through the great port of its day, Mocha, now synonymous with coffee. Coffee was certainly being cultivated in Yemen by the 15th century and probably much earlier than that. Mocha was also the main port for the one sea route to Mecca, and was the busiest place in the world at the time. But the Arabs had a strict policy not to export any fertile beans, so that coffee could not be cultivated anywhere else. The coffee bean is the seed of the coffee tree, but when stripped of its outer layers it becomes infertile. The race to make off with some live coffee trees or beans was eventually won by the Dutch in 1616, who brought some back to Holland where they were grown in greenhouses. Initially, the authorities in Yemen actively encouraged coffee drinking as it was considered preferable to the extreme side effects of Kat, a shrub whose buds and leaves were chewed as a stimulant. The first coffeehouses were opened in Mecca and were called ‘kaveh kanes'. They quickly spread throughout the Arab world and became successful places where chess was played, gossip was exchanged, and singing, dancing and music were enjoyed. They were luxuriously decorated and each had an individual character. Nothing quite like the coffeehouse had existed before: a place where society and business could be conducted in comfortable surroundings and where anyone could go, for the price of coffee. The Arabian coffeehouses soon became centres of political activity and were suppressed. Coffee and coffeehouses were subsequently banned several times over the next few decades, but they kept reappearing. Eventually a solution was found when coffeehouses and coffee were taxed. DEFINITION OF TERMS AROMA pleasant smell, good fragrance. BULK great in quantitative number or volume BUSHES a low shrub with way branches CAFFEINE organic compounds of the porcine ground, accruing in coffee shop bean tealeaf Cappuccino  A decadent combination of strong Espresso smoothed out with equal quantities of steamed milk and foamed milk, creating a luxurious cap that can be garnished with either chocolate or cinnamon powder. Usually presented in a large classic cup. COFFEE an evergreen shrubs, leaves ival, in opposite pairs flower white fragrant. COFFEE BEAN the seeds of the coffee plant COFFEE GRINDER a tool used in grinding coffee COFFEE HOUSE a shop selling coffeeand other refreshments especially one frequented in England. COFFEE SHOP small restaurant that maybe attach to a hotel, serving meals and snacks, especially coffee. CREAM the rich fatty part of milk Espresso A small but potent coffee served black, in a small demitasse cup or glass. Characterized by a flavor and aroma so intense they bite. The perfect Espresso can only be created by forcing water at 9 bar pressure and 88 C through a tightly compact wad of 8 grams of freshly ground coffee beans, producing 1. 7 fluid oz of coffee in exactly 22 seconds. Such precision is crucial for what is the base of most specialty coffees. Espresso is the fastest growing method of making coffee. All the other methods involve a ‘natural' form of infusion, and for a small cost, you can have a system that will make acceptable coffee and quickly. High quality espresso is more expensive to make because extracting the greatest amount of flavor from the bean requires a high level of pressure (8-10 bar) and thus a high quality machine. Frappuccino is the name and registered trademark of a Starbucks blended ice beverage and a bottled coffee beverage. Starbucks says that its frappuccino recipe was invented in 1995 by Greg Rogers, an assistant manager of a Starbucks Store on Santa Monica's Third Street Promenade and was launched on April Fool's Day in 1995. The original frappuccino is a blend of ice and a mix constituted of coffee, water, milk, and various syrups. The result is a beverage that is a little icy like a slush, but with a consistency that is similar to a thin milkshake FILTERING a machine for percolating espresso one or preparing coffee as a drink by passing the boiling water repeatedly through the ground beans. HARVEST gathering in the ripened crops Macchiato A small strong coffee with a delicate first impression created by placing a small amount of foamed milk on top of the cream. Served in a demitasse cup or glass. A shot or two of espresso that has been poured into a cup filled with steamed milk and topped off with foamed milk (about a 1/4†³). MARKET a meeting of people for buying and selling merchandise RESTAURANT place for food and entertainment SEASON a period of time when something plentiful SUBTROPICAL the regions bordering on tropics SUGAR a white crystalline substance obtain from sugar cane TEA a shrub growing in china mixed with water VARIETY diversity, an assortment Questionnaire Please check the answer that suits for you 1. Do you love drinking coffee? __ Yes __ No 2. How often do you drink coffee? __ Once a day __ Twice a day __ 3 times or more 3. Do you prefer cheap coffees to expensive ones? __Yes __No 4. Which Coffee Products do you prefer? __Espresso __Brewed Coffee __Cappuccino __Frapuccino 5. Which do you prefer? __ Hot Coffee __ Cold Coffee CHAPTER II MARKETING ASPECT INDUSTRY PROFILE Coffee Shop industry in the Philippines is now flourishing because of the coming of different imported coffee shop usually from US. Unlike before when coffee shops were rarely found, now they are sprouting like mushrooms everywhere. The known ones are Starbucks Coffee, Seattle’s Best Coffee, Gloria Jeans, Coffee Bean and others. We only knew one which is Filipino owned, Figaro. Seeing their success in this industry, we would also like to have a share in the market and eventually outgrow those aliens. The competition will be tough, but still we are certain to have a â€Å"slice of the pie† through our extravagant coffee and service, with the lowest price as possible. Coffee shop is one of the most important establishments nowadays. Filipino loves to drink coffee. It is the place where everyone is longing for. As population increases, demands for coffee are also increase. These give opportunities for some establishment for coffee shop to become stable for its operation and its investor to become profitable. The present administration is inviting and encouraging entrepreneurs to put up small and medium scale establishments because it will create a big impact to the present status of our economy. Consumer taste and personal income drive demand. The profitability of individual companies depends on the ability to secure prime locations, drive store traffic, and deliver high-quality products. Large companies have advantages in purchasing, finance, and marketing. Small companies can compete effectively by offering specialized products, serving a local market, or providing superior customer service. Major products include beverages and food. Beverages include brewed coffee and tea; espresso drinks (cappuccinos, cafe lattes); cold blended beverages; bottled water; soft drinks; and juices. Food includes pastries, bakery items, desserts, sandwiches, and candy. Many coffee shops sell whole or ground coffee beans for home consumption. Some coffee shops sell coffee or espresso-making equipment, grinders, mugs, and other accessories. Most coffee shops serve high-quality, premium coffee known as specialty coffee. Coffee shops compete with businesses such as convenience stores, gas stations, quick service and fast food restaurants, gourmet food shops, and donut shops. DESCRIPTION AND USES OF THE PRODUCT Daniel’s Cafe offers a different flavor of coffee. Here in the properties of the products, the partners would like tell the necessary and mostly the basic in making the different flavors of coffee. It is nice to know how the products became as tasteful, what are the procedures, the ingredients that go into certain products. The Daniel’s Cafe will operate a self- service basis. The customer service starts their entry to the establishment. After the waiter crew had taken the orders an transmitted them to the food counter, customers are lined-up to pay their bills to the cashier. After the payment, the respective orders are served and the customers choose and sit on the tables an start to enjoy their coffee and food POPULATION / CONSUMER BEHAVIOR The progressive town of Manila. It has of population with in the vicinity. It is also accessible to some cities or town like Pasay, Quezon City, Marikina, Antipolo, Makati an etc. So even passerby may be attracted to our coffee shop. We want to cater to classes A, B, and C of the society who can affor our prices and amenities. Recreation is another thing we can offer. If they want to have fun an relaxation, Daniel’s Cafe is where they would want to be. DEMAND ANALYSIS To determined the historical demand of certain business is very important because this will serve as a guide for the computation of the future demand. It will based on the number of the target market. It is greatly needed to identify the demand situation. Our group conduct interview and distributed questionnaire near the location to acquire the necessary and needed information. Historical Demand Table 1 YEAR |DEMAND | |2008 |63,000 | |2009 |64,000 | |2010 |66,000 | |2011 |69. 000 | Projected Demand Table 2 YEAR |DEMAND | |2012 |63,544 | |2013 |64,523 | |2014 |65,675 | |2015 |66,554 | |2016 |66,777 | |2017 |67,999 | Supply Analysis Table 3 PRODUCT |2010 |2011 |2012 | |Coffee |9000 |10,000 |11,000 | |Sugar |9,000 |10,000 |11,000 | |Cream |7,000 |9,000 |12,000 | |Ice |5,000 |6,000 |7,000 | |Milk 4,000 |5,000 |6,000 | |Whip Cream |11,000 |12,000 |13,000 | |Choco |9,000 |10,000 |11,000 | |Iced Tea |11,000 |12,000 |13,000 | |Mocha |4,000 |5,000 |6,000 | |Strawberry |6,000 |7,000 |8,000 | |Mango |9,000 |10,000 |11,000 | |Apple |12,000 |13,000 |14,000 | |Berries |3,000 |4,000 |5,000 | |Other Fruits |6,000 |7,000 |8,000 | DEMANDS AND SUPPLY CONSOLIDATION It is the overall consolidation of supply and demand for the first year operation. Through this we could determine if the company will provide the required number of orders by saying solution or by having between supply and demand based in our findings the supply must than the demand it means that the consumers will not satisfy the product it means the market. PURCHASES Raw Materials Espresso Shot |Caffe latte | | | | |1 tsp espresso |1 tsp espresso | |? cup of steamed milk |? cup steamed milk | |1 tsp foamed milk |? cup foamed milk | |? cup aromatic cream |? up hot water | |? cup of hot water | | |Cappucino |Caffe Mocha | | | | |1/4 cup foamed milk |? cup whipped cream | |? cup steamed milk |? teamed milk | |1/4 cup espresso |1 tsp espresso | | |1 tsp mocha syrup | |Creamy Chocolate Frosting |Daniel’s Coffee | | | | |2 ? confectioners sugar |? steamed milk | |6 T unsweetened cocoa power |? rewed coffee | |6 T butter |1 tsp sugar | |5 T evaporated milk | | |1 T vanilla extract | | |Daniel’s Hot Tea |Satiny Chocolate Glaze | | | | |1 tsp brooked bond tea |? cup semisweet chocolate cake | |1 tsp sugar |3 T butter | |? cup steamed milk |? teaspoon vanilla extract | |? up hot water | | |Banana Brownie Cake |Rock Cake | | | | |1 cup all purpose cream |125 g strong flour | |3 T butter |100 ml milk | |1 T butter |125 g soft flour | |? t vanilla extract |10 g baking powder | |1 L ripe banana |Few drops lemon essence | |1 cup sugar |60 g mixed fruit egg wash | |2 egg whites |125 g margarine or butter | |? up buttermilk |25 g granulated sugar | |1 tsp vanilla extract |125 g castor sugar | | |1 egg | |Apple Cake |Cream of Chicken Soup | | | | |3 app les |125 g butter | |? up butter |125 g flour | |2 eggs |2 liters white chicken stock | |1 cup milk |200 ml cream | |3 cups all purpose flour |50 g butter | |1 tsp salt | | |Cream of Asparagus Soup |Cream of Cauliflower soup | | | | |125 g butter |125 g butter | |125 g flour |125 g flour | |2 L vegetable stock |2. L of vegetable stock | |800 g asparagus stalks |1 K cauliflower | |200 ml cream |1 bouquet | |50 g butter |200 ml cream | |Salt and pepper |50 g butter | |Cream of Mushroom Soup |Crumb | | | | |125 g butter |? cup flour | |125 g flour |? up sugar | |2 liters vegetable stock |1 cinnamon | |800 g mushroom |Dash nutmeg | |200 ml cream | | |50 g butter | | |Salt an pepper | | MARKETING STRATEGY/ MARKET PLANNING/ MARKET SEGMENTATION To attract different costumers business should have different strategies regarding their products and packing to satisfy the needs or wants of their costumers. A product is which produced by nature, labor, though and chemical change. PROMOTIONAL STRATEGY/ ACTIVITY We propose to have very heavy advertising by news paper, pamphlets, billboard and radio announcements as time passes the advertising will be weekly and monthly basis. Under the heading of sales promotion are many schemes deviser to ohld and attract costumer the proposed coffee shop will utilize different promotional materials such a different style of menu card, brochures, banners to attract costumers. Our target market is an urban place with many business establishments around having this set up, it will be easy for us to have more potential customers and be easy accessible to all. PRICING STRATEGY Since Daniel Cafe is using differentiation in quality of food and services as well in pricing too. Pricing of good is very important in competitive activity that’s why Paul’s Cafe comes up with low prices strategy. Its competitors are having quit higher prices that Paul’s Cafe SELLING PRICE/ COST PER UNIT People now a day would buy the best product in a lowest possible price. Our goal in prixing is to achieve the investment of the net sales, to stabilize prize and to improve market share and maximize the profit. Hot Drinks |8 oz |16 oz | |Brewed Coffee |39 Php |69 Php | |Espresso |45 Php |65 Php | |Cappuccino |45 Php |79 Php | |Cafe Latte |55 Php |75 Php | |Cafe Mocha |59 Php |79 Php | |Chocolate |45 Php |69 Php | |Steamed Milk |55 Php |67 Php | |Americano |66 Php | 79 Php | Cold Drinks |12 oz | |Ice Coffee |49 Php | |Decaf |59 Php | |Ice Cappucino |59 Php | |Ice Mocha |85 Php | |Ice Latte |69 Php | |Iced Tea |45 Php | |Chocolate |77 Php | |Chilled Milk |88 Php | CHAPTER III PRODUCTION AND OPERATIONAL ASPECT DESCRIPTION OF OPERATION PROCESS Production or Operational Aspect is important for every business. Business will be nothing without this aspect. The use of flow chart could help show the sequence of and the relationship of work until to another. First in the operation of Daniel’s Cafe is purchasing of much needed supply that is good for one month use of operation. Then this supply goes to designated operation channel, the ingredients needed in the operation for the one month will go directly in the coffee station. The production of goods will be at the business site itself. The Operational Aspect is very broad aspect. It focuses on the whole operation of the business from making the product to serving. He process should be well organized to produce a good quality of product at low operational cost. Daniel’s cafe offers a different flavor of coffee. Here in the properties of the products, the partners would like tell the necessary and mostly the basic in making the different flavors of coffee. It is nice to know how the products became as tasteful, what are the procedures, the ingredients that go into a certain products. OPERATING HOURS PAUL’S CAFE opens at 10:00 in the morning everyday to accommodate the early lunch crowd. It closes at 10:00 in the evening from Saturday to Sundays and at 12 midnight every Monday to Friday. It will operate 7 days a week. DESIGNING PRODUCTION FACILITY FLOOR PLAN PLANT LOCATION The business will be located at Robinson’s Place Manila. The site was chosen because it is strategically located in the middle of business or commercial district of Pedro Gil and school areas. The location and the size of the are to be rented are suitable to our proposed project. Hence, the area is accessible to any mode of transportation. PROFILE OF PLANT LOCATION PLANT LAYOUT The plant layout for the business should be drawn by the engineer in accordance with the design preferred by the partners it was located at Robinson’s place Ermita. It was a coffee garden style model. The area is about 61 square meters and it will be divided as the business required. It was a one story building but it has terraced outside and a parking lot for more convenient of our customers. PROPERTY PLANT AND EQUIPMENT Espresso Machine Tea BrewersCoffee Decanters Decanters Gourmet WhipBlendersTables and Chairs INTERNAL CONTROL The proponents will maintain policy relative to the maintenance of accuracy and cleanliness in the work place. Garbage can and bags be distributed outside and inside. The next is the price of materials, the partners will look for the sources that can supply the quality raw materials at lower cost. Utilities are very important to our proposed business. The electricity, which supplies power for our coffee shop without the electricity the business, cannot continue for its operation. We need electricity for the lights, and for the machines making the coffee product. Electricity will coordinate to the office of MERALCO. Supply of water will also be important for us to be able to maintain the cleanliness of our business. Manila water will be our chosen supplier. Another important utility is telephone, which is used for communicating consumers and suppliers. The Philippine Long Distance Company will install this. QUALITY CONTROL TECHNIQUES The secret of good food lies in strict control. A quality control procedure id to be set up at Daniel’s Cafe that requires strict adherence from everybody. The manager will be held responsible for its strict implementation. Strict adherence to recipes is closely monitored and controlled to achieve the goal of standardized to quality. The recipes should have exact measurements and weights of the ingredients, the preparation and mixing instruction as well as the approved and tested substitution of the original recipe. One of the required policies that a coffee shop should implement is cleanliness of the business; we are looking forward to a coffee shop that will give our customer a welcome and relaxing ambience s they enter and realized the beauty of our coffee shop, offering good services and product. It is our one way of inviting customer to patronize our business. We assure our customers that our products will be dispose properly, on a right place for the assurance of their safety. CHAPTER IV ORGANIZATION AND MANAGEMENT ASPECT TYPE OF ORGANIZATION Partnership A partnership is a type of business entity in which partners (owners) share with each other the profits or losses of the business. Partnerships are often favored over corporations for taxation purposes, as the partnership structure does not generally incur a tax on profits before it is distributed to the partners (i. e. there is no dividend tax levied). However, depending on the partnership structure and the jurisdiction in which it operates, owners of a partnership may be exposed to greater personal liability than they would as shareholders of a corporation. ORGANIZATION STRUCTURE Organizational structure are diagram forms representing the important aspect of an organization including their major functions and their corresponding relationship, the channels of supervision and the relative authority of each employees in charge of their respective function. The proposed business venture is intended to create market and to render processing services at affordable price. Taking into accounts is the size of the business its importance to determined the appropriate organizational structure which sole proprietorship, partnership or corporation. The proposed name will be â€Å"DANIEL’S CAFE†. The organizational structure will serve as useful tools in helping visualize the organization. The structure will indicate the difference function to be performed, the grouping relationship with one another. This will also serve as guide for everyone to know whom he/she will report. In making the organizational structure there are things to be considered. The first one is the efficiency that will come to the specialization, second is clarity of job definition. Internally, the company will employ laborers including the manager. The role of all partners will analyzed the flow of the business and will monitor from time to time. ORGANIZATIONAL STRUCTURE PERSONNEL AND LABORER REQUIREMENTS The proposed business implemented by establishing in the DANIEL’S CAFE shall consist of the following workers and personnel. |POSITION |NUMBER OF EMPLOYEESS | |GENERAL MANAGER |1 | |ADMIN SUPERVISOR |1 | |ACCOUNTANT |1 | |PURCHASER |1 |CLERK |1 | |CREW |3 | |CASHIER |1 | |SECURITY GUARD |1 | DUTIES AND RESPONSIBILITIES MANAGER – Plans and organized for the operation of the business – Concern with planning activities and establishing goals and objectives – Responsible for organizing appropriate structure, staffing, directing and motivating employees to attain those objectives – Responsible for decision making Concern with controlling and evaluating employee’s performance SUPERVISOR – Must know all the operational transactions in the business – Responsible to establish an effective means of administrative control which will permit appropriate delegation on authority – Responsible of his subordinate ACCOUNTANT – S hall be responsible for the costing, recording and preparation of financial statements – Shall check daily sales reports of the coffee shop PURCHASER – Responsible to purchase all the inventory of the restaurant CASHIER – Responsible for the custody and safe keeping of cash receipts from customers – Prepares daily cash sales and disbursement reports – Able to entertain the customers CREW He/ she is responsible in assisting the customers, and attaining to the customers demand – He / she provide the maintenance of cleanliness of the store area COMPENSATION SCHEME/ SALARY AND WAGES Compensation is defined as the adequate and equitable remuneration of personnel for their contribution to organization objectives. Some recent morale surveys tended to minimize the importance of monetary income to employees SALARY WAGES GANTT CHART/ PROJECTED TIME TABLE In estimating a business like coffee shop, it has to undergo different activities to be able to pu rsue such kind of business. There are schedules for different activities that the business has to make and ensure that even actual operation of the business. GANTT CHART | | | | | | | | |ACTIVITIES |JULY |AUGUST |SEPT |OCT |NOV |DEC |JAN | PREPARATION | | | | | | | | | LICENSED AND PERMIT | | | | | | | | | RENOVATION | | | | | | | | | PURCHASE OF MATERIAL | | | | | | | | | NORMAL OPERATION | | | | | | | | | FEASIBILITY Proposed Study on Establishing Coffee Cafe At _______________ ———————– PURCHASER CLERK SERVICE CREW (3) CASHIER SECURITY GUARD ACCOUNTANT ADMINISTRATIVE SUPERVISOR MANAGER

A Comparative Analysis of Community-Based Tourism in Uganda and Kenya

1. Introduction As pointed out by Tasciet al (2013), the contribution made by tourism to the growth of the economy can be enormous. Given the great potential of the tourism sector, several models have been developed over the past few years. Community-based tourism, developed in the 1990’s by authors including Pearce (1992) has been suggested to provide for sustainability in the industry (Beeton 2006). Community-based tourism (CBT) can be defined as a bottom-up approach that ensures the involvement of the local communities in the planning process (Koster 2007). Given the potential of CBT, many rural areas are increasingly relying on tourism as an alternative to economic development, replacing their former reliance on forestry, mining and agriculture (Lopez-Guzman et al. 2011). Rural areas are considered important tourist destinations as they appeal to many tourists (Butler et al. 1998). This paper conducts a comparative analysis of community based tourism between Uganda and Kenya. The paper wi ll first define the concept and then explore the demographics and history of tourism in Kenya and Uganda, and finally examine the socio-economic and environmental impacts. A comparative analysis will be done between the two countries by highlighting similarities and differences. 3. Community-Based Tourism Model: Overview The notion of CBT can be traced back to the alternative approaches developed in the 1970s which were concerned with issues beyond the strictly economic (Tefler 2009). During this period, development in the tourism sector began to focus more on community-based initiatives and stressed more on the participation of the local individuals (Giampiccoli & Kalis 2012). The concept brought together issues of sustainability, local empowerment and self-reliance. CBT has come about due to the desire for a more inclusive approach to planning that incorporates local values (Koster 2007). The concept of CBT has suffered from competing and ill-thought-out definitions. For example, Suansri (2003) and Ramsa & Mohd (2004) view CBT as a tourism venture wholly managed by the local communities. On the other hand, Scheyvens (2002) and Mearns (2003) are inclined to see it as involving a degree of participation or partnership with other stakeholders playing a part. Perhaps the problem with defining the concept can be attributed to the fact that CBT may mean different things to different people. Despite debate over meanings, the CBT framework used in this paper is that initiated, planned, controlled, owned and managed by the local people with the aim of meeting the needs of the entire community. Private enterprises at the micro-level can be considered as part of the definition if the focus is on communal well-being rather than individual profit. The benefits should accrue to the local community and CBT should respect and preserve local culture. 2. Background to Tourism in Kenya and Uganda: Demographics, History, Socio-Economic Considerations andEnvironmental SustainabilityTourism plays an important role in Kenya, accounting for 10% of GDP and 9% of employment. It is also increasingly profitable with a 17.9% rise in earnings from the sector between 2009 and 2010 (Ndivo et al 2012). Amongst African countries, Kenya is currently ranked 5th for international tourist visits, with approximately 1.5 million international tourists in 2008 (Bunyere et al. 2009). Because it has the potential to generate employment and prosperity, it has been given an increasingly important role in national socio-economic agendas, with a number of key policies and strategies created including the National Tourism Master Plan (Ministry of Tourism Kenya 2009), Tourism Policy (Government of Kenya 2010) and Tourism Bill 2005 (Ndivo et al 2012). Although there is potential to develop tourism around the country, historically interest has centred on the beac hes of the south coast, national parks and game reserves (Ndivo et al 2012). According to a survey conducted by the EU, 63% of EU visitors in Kenya chose coastal areas as their tourist destination (Kibicho 2004). Wildlife is also a popular attraction, with70% of the tourism earnings in Kenya coming from wildlife-based tourism (Bunyere et al, 2009). Given the critical importance of the tourism sector in Kenya, it is extremely vital to protect and conserve these significant resources. Indeed, conservation policies and collaborative schemes have been already been put in place. There is a large area of protected land, and 10% of Kenya’s land has been designated as national park and game reserve land (Akama et al., 2011). Critical biodiversity areas and the rich cultural coastal region form the flourishing tourism sector in Kenya. Although measures to protect Kenya’s ecology have been put in place, there are concerns over sustainability, and the country continues to experie nce accelerated decline and destruction of critical biodiversity areas. There has been a decline in wildlife population in national parks and game reserves at rates similar to non-protected areas, indicating the state’s inability to protect critical biodiversity (Akama et al., 2011). Moreover, coastal tourism which has for decades dominated has experienced a rapid decline in the recent years owing to the tribal clashes that have erupted (Cheung 2012). Kenya’s coastal tourism industry experienced a period of unprecedented dismal performance with 56% of the hotels closing in 2008 (Akama et al., 2011). Although much of the violence that occurred was tribal in nature, findings indicate that lack of community participation and involvement in tourism activities in the coast was a major factor contributing to these ethnic clashes. Had the local communities been involved in the tourism activities, such ethnic flare-ups would have been averted. The ethnic flare-ups, land use co nflict between local communities and wildlife managers, threats of extinction of species and the apparent inability of the state to protect critical biodiversity areas have led to a new realization of the importance of community based tourism in Kenya (Korir et al 2013). Considerable effort has now been made to provide support to CBT enterprises including donor funding. Further, a framework that gives impetus to successful and sustainable operations of CBT ventures has been linked into the overall national policy (Akama et al. 2011). History of Ugandan tourism sector and socio-economic contributions Tourism also has a role to play in the Ugandan economy. Similar to Kenya, main tourist products in Uganda are nature-based and are linked to wildlife game reserves, forest reserves and national parks. Other attractions include cultural heritage, community development, eco-tourism and faith-based tourism (Paul, 2004). The importance of involving the local communities in tourism activities is also evident in Uganda. Conflicts between the locals and the government have largely been due to their lack of involvement in planning and development activities. For example, after the establishment of Bwindi Impenetrable National Park in 1992, conflicts arose between the locals and the park. The conflicts that led to the burning up of 5% of the park by the local community was evidence enough that the park would not be protected without consent and local support (Mujuni et al. 2003). A collaborative management plan was however set up which promoted participation of the locals in park management and revenue sharing. As a result, conflict ended and the locals committed themselves to protecting and preserving the park. The experience showed the importance of local community involvement in tourism activities. Uganda used to be a key leader in tourism in the past. In the early, 1960s Uganda used to be the main tourism destination in East Africa(Frederic, 2011). However, the unpreced ented turmoil of the 1970’s and early 80’s led to a decline in the tourism industry (Paul, 2004). As a result, Uganda lost its position as a top tourist destination in East Africa to Kenya. However, the government that took over in the mid 80’s restored peace and stability (frederic, 2011). Since then, the sector has been steadily increasing despite lagging behind Kenya in terms of its contribution to GDP. Unlike in Kenya where tourism contributes around 10% of the GDP, Ugandan tourism industry is estimated to contribute 4% of the total GDP(Sanchez-Canizares, 2013). Nonetheless, there has been an increasing trend in tourism with the number of international tourist visits increasing from 468,000 in 2005 to over 940,000 in 2010 (Paul, 2004). Given that both countries are still developing, it is worthwhile to examine some of the similarities and differences between the two countries. Comparative analysis of community based tourism between Kenya and Uganda Similarit ies Socio-economic impact The two countries share certain things in common starting with the embracement and recognition of community based tourism as an important tool for reducing poverty. Both countries have embraced and given emphasis to development of community based tourism as an important tool for poverty reduction (Sanchez-Canizares, 2013). There are several community based tourism projects in both Kenya and Uganda. Some of the popular community based tourism projects in Kenya are: the Kimana Community Wildlife Sanctuary, Mwaluganje, Sera Conservancy and Kalacha Bandas in Marsabit among many other(Tang, 2013) Similarly, Ugandan ministry of tourism has laid emphasis on the importance of community based tourism in the country. The idea of community based conservation has become the focus of the industry. Perhaps this has been driven by the recognition of the benefits of involving the local community in tourism development including: poverty reduction, decline in conflicts with the ministry over land use d and reduced poaching activities (frederic, 2011) Some of the successful community based projects in Uganda include Lake Nkuruba Nature Sanctuary, Buhoma Community Restcamp, Mgahinga Community Campground, Busingiro and Kaniyo Pabidi community project, Ruboni Community Campground and Bigodi Wetland Sanctuary(Zeppel, 2006). Participation of the locals in these projects is high. For example, in Bigodi Wetland Sanctuary, the local people are involved in community-guided walks and bird watching tours (Zeppel 2006). Both countries seem to be embracing community tourism as an important tool for reducing poverty. Another similarity can be seen with the funding of these projects. Most of these projects are donor funded. Kenya is heavily reliant on donor funding. In fact, almost 100% of community based tourism development activities in Kenya is donor funded. For example, funds from USAID and World Bank were used to set up an electric fence around the Kimana Community Wildlife Sanctuary (Jona than et al. 2013). Mwaluganje, another community based tourism development activity, was established through donor funding. Sera Conservancy that was formed to empower the local Samburu communities in Kenya was established with funds from USAID. The EU has also played a major role in funding community based tourism development in Kenya. In 2000, a massive grant of 5.5 million Euros was released by the EU which saw the establishment of 16 community based tourism developments in Kenya (Ruhiu 2007). Other key players funding CBT in Kenya include international bodies such as the UNDP, conservation based NGOs such as AWF, Pact Kenya and WWF; and national agencies such as Kenya Wildlife Service (KWS) and Kenya Forest Research Institute (KEFRI) (Jonathan et al. 2013). It is clear that donor funding has played a major role in the development of community based tourism in Kenya. The government’s role has merely been the provision of an enabling environment such as security, programme coordination and policy formulation (Ruhiu 2007). Similarly, Community Based Tourism Enterprises (CBTE’s) in Uganda rely predominantly on donor funding. The Mgahinga Bwindi community project was established with funds from the World BANK (Mujuni et al. 2003). Moreover, the two major associations Uganda Community Tourism Association (UCOTA) and (NACOBTA) in charge of promoting community based tourism in Uganda by providing loans and training to the local communities are predominantly donor funded. NACOBTA is 99% donor funded whereas UCOTA is 44.8% donor funded (Elisa et al., 2001) UCOTA empowers the local Ugandan communities to improve their livelihood through participating in sustainable tourism development activities. The association helps the local communities by aiding in the sale of handcrafts, providing accommodation, and tour guiding. Furthermore, both countries have witnessed improved livelihoods due to community based tourism activities. For example, the Mgahinga Bwindi Community Project in Uganda has improved the livelihoods of the locals living around Bwindi Impenetrable National Park. Many of the local population living nearby have been employed as park rangers and ‘porters’ (labourers). The community has also benefited through improved infrastructure including roads, education and health facilities. About 60% of the Mgahinga Bwindi Impenetrable Forest Conservation Trust has been devoted towards development of local community projects (Adams & Infield 2013). The local communities in Kenya have also benefited from employment and improved livelihoods. The locals living near Mwaluganje, Sera Conservancy and Kalacha Bandas in Marsabit have benefited from schools, clinics and boreholes which have been built by these projects (Ruhiu 2007). Further, pro-poor tourism have assisted women with bead making through provision of platform for selling their products. Whilst these benefits are encouraging, participation of the locals in both countries is still far from enough. Although some of the locals have managed to secure jobs and improve their livelihoods, most of them are paid low salaries, an equivalent of 30 pounds per month (Ruhiu 2007). This certainly doesn’t really improve their livelihood that much. In fact, critics have argued that community based tourism and tourism in general should not necessarily be relied on as a tool for poverty alleviation. According to them, tourism does not compete well with sectors such as agriculture whic h have higher potential of reducing poverty. Environment impact Also, community based tourism in both countries have led to positive impacts on the environment. For example, in Uganda, KAFRED has created awareness among the local communities bordering wetlands about the importance of protecting and preserving the environment (Adams & Infield 2013). This has led to a reduction in encroachment and eucalyptus planting in the wetlands. Further programs such as the National Wetlands Program and Semliki conservation project which have risen from CBT activities have established village by-laws governing the use of wetlands (Adams & Infield 2013). Environmental education has played a role in ensuring sustainability of tourism. Similarly, in Kenya, involvement of the local people in tourism activities has led to reduction in wildlife poaching and destruction of forests. Community wildlife and conservation ventures in Kenya have played a major role towards protecting the environment and preserving wildlife (Jonathan et al. 2013). Environment degradation ha s reduced and conservation measures strengthened with the help of the locals who are employed as park ranges and ‘porters’. Community based tourism and eco-tourism have led the way towards responsible travel with important environmental benefits. Differences Having highlighted the similarities, it is important to identify some of the differences in community based tourism between the two countries. One particular difference relates to the extent to which community based tourism is promoted. CBT in Uganda is only limited to areas within or along the forest reserves and national parks. Almost all of the community projects are within or along the forest reserves and national parks. For example, the Buhoma Community Restcamp is within the impenetrable Bwindi Forest national park. The Mgahinga Community Campground project lies next to Mgahinga Gorilla National Park (Zeppel 2006). Others including the Bigodi Wetland Sanctuary, Busingiro and Kaniyo community project and the Ruboni community campground are located along or near national parks and forest reserves (Zeppel 2006). Community based tourism activities in Uganda continue to be limited to areas lying within or along the national parks and forest reserves. This has been echoed by Industry operators who have highlighted ‘limited efforts to promoting community tourism at the national level’ as one of the main concern of tourism development in Uganda. In stark contrast, community based tourism is promoted at the national level as evident with the opening up of new areas of possibility such as sports tourism, eco tourism, adventure safaris, horse and camel safaris, walk tours, and cultural tourism among many others (Cobb 2006). Further, programs such as the Enterprise Development Program have been implemented across the country to build the local capacity and integrate communities into tourism development activities. Such programs ensure the mobilization of the community through seminars, debates, regional workshops and participatory trainings (Ruhiu 2007). Further the local communities are provided advisory services on product development and market access which helps strengthen growth of their enterprises (Cobb 2006). This has been driven by the realization of the potential of community based tourism to reduce poverty, and multiplier effects of the tourism sector as a whole in driving the economy. Perhaps another difference that can be pointed between CBT in Kenya and Uganda relates to the coastal attraction. While community based ecotourism ventures along the coastal region form the flourishing tourism sector in Kenya, Uganda being a landlocked country does not have any coastal attractions (Mulinda & Wilbert 2009). Coastal attraction features provides Kenya with an edge over Uganda(Wilbert, 2009). Beaches, sun-basking, the aquatic life at the coast and rich culture that includes performances, dances and the contemporary ways of living of the coastal people make it a popular tourist destination. Another difference is related to the marketing and promotion of CBT activities. Unlike Uganda, Kenya has invested more in marketing and promotion of tourism activities. For example, last year, Kenya budgeted $34 million dollars for tourism promotion and marketing. This is in stark contrast with Uganda’s budget of only $90,000 (UIA 2014). While this may be seen as impacting on development in the overall sector , community based enterprises are also affected in terms of the number of visits and revenues generated from sale of products. Uganda’s funding of the sector remains very low despite the potential of becoming a multi-billion sector. The slow pace of tourism in Uganda can be attributed to the lack of identity at the international level. While Kenya has promoted their visibility at the international level, Uganda is still lagging behind in terms of investing fully in promotion of tourism. While CBT in Kenya has grown much faster than Uganda, it has not developed as expected owing to many factors including in adequate funds for marketing and promoting tourism, transparency and governance issues, lack of marketing skills and absence of a system for ensuring equitable sharing of the opportunities and benefits accruing from tourism activities. For example, while Kenya’s budget for promotion of tourism may be $34 million, the Kenya Tourism Board receives only $6 million. Further, funding remains a major problem in both Kenya and Uganda. Given that these countries are still developing, there are very limited financial resources for supporting CBTEs. Even when these finances are incorporated in government budgets, they are often inadequate to support CBT developments (Ruhiu, 2007). As a result, community based tourism has often relied on foreign investment which may lead to the rise of neo-colonial structures discussed above as foreign investors seek control of tourism resources. Whereas Kenya may be ahead of Uganda in terms of pro-tourism development, it is still far from being developed as it is still prone to failures resulting from limited funding, poor infrastructure development, lack of formal education, political influences and inadequate representation of the locals. CBT in Kenya still remains very low with lack of local representation in the workforce. While the industry may boast of over 500,000 jobs, the employment opportunities remain inequitably distributed (Cheung 2012). Most of the local communities are missing out on employment opportunities as these are being taken over by the outside workforce. According to a survey conducted by Bruyere et al. (2009), 64% of the local community members found the employment opportunities to be insufficient. Kenya’s community based approach to tourism development is still largely skewed to the interest of tourism (hotels, hospitality and service) with limited representation of the locals. There are also political considerations to take into account. For example, a neo-colonial structure has emerged within the industry as some foreign investors seek control of tourism resources. (Cheung 2012). This has resulted in social and political disempowerment of the locals as neo-colonial structures have made it increasingly difficult for them to participate in the planning and decision making process. Although there exist more opportunities for local entrepreneurs to invest in the industry compared to Uganda especially given the ongoing development agenda that encourages of the growth SMEs, a divide of power continues to disengage and disempower the local communities. The majority of Kenyans continue to live below the poverty line with the highest incidence of poverty occurring in tourist destination areas. 5. Conclusion The above has looked at the notion of CBT with particular reference to the situation in Kenya and Uganda. From the analysis, both countries seem to share certain commonalities and differences as well. For example, community based tourism is embraced in both countries and recognized as an important tool for reducing poverty. Also, both countries are heavily reliant on donor funding. Moreover, the locals in both countries have experienced improvement in their livelihoods through employment opportunities, and access to school and health facilities. Further, Pro-poor tourism has assisted women with bead making through provision of platform for selling products. Both countries have also seen improvement in their environments which has resulted due to community development projects and conservation ventures. In Uganda, programs such as the National Wetlands Program and Semliki conservation project have established village by-laws governing the use of wetlands. Community wildlife and conser vation ventures in Kenya have played a major role towards protecting the environment and preserving wildlife. There are also sharp differences in CBT developments in both countries. For example, community based tourism activities in Uganda are limited to areas lying within or along the national parks and forest reserves. In stark contrast, community based tourism in Kenya is promoted at the national level as evident with the opening up of new areas of possibility such as sports tourism, eco tourism, adventure safaris, horse and camel safaris, walk tours, and cultural tourism. Another difference is that Uganda being a landlocked country does not have coastal attractions. On the other hand, beaches, sun-basking, the aquatic life at the Kenyan coast and rich culture that includes performances, dances and the contemporary ways of living of the coastal people make it a popular tourist destination. Additionally, Kenya has invested more in marketing and promotion of tourism activities comp ared to Uganda. While Kenya has promoted their visibility at the international level, Uganda is still lagging behind in terms of investing fully in promotion of tourism. While CBT in Kenya has grown much faster than Uganda, it has not developed as expected owing to many factors including in adequate funds for marketing and promoting tourism, transparency and governance issues, lack of marketing skills and absence of a system for ensuring equitable sharing of the opportunities and benefits accruing from tourism activities. Nonetheless, the future of tourism in both these two countries lies in community based tourism. The potential of CBT to reduce poverty and make the sector sustainable is enormous. Not only can CBT help in enhancing biodiversity conservation but it can also generate income and bring economic growth to the local communities. 6. References Adams, W. and Infield, M. 2013. Community conservation at mgahinga gorilla national park, uganda. Institute for Development Policy and Management, Manchester. Akama, J. and Starry, P., 2000. Cultural tourism in Africa: strategies for new millennium.Africa International Conference, Mombasa, Kenya. Beeton, S (2006) Community Development Through Tourism, USA: Landlinks Press Bruyere, B.L., Beh, A.W. and Lelengula, G., 2009. ‘Differences in perceptions of communication, tourism benefits, and management issues in a protected area of rural Kenya’. Environmental Management, 43, 49-59 Butler, R., Hall, C.M. & Jenkins, J. 1998. ‘Continuity and change in rural tourism: Introduction’ in R. Butler, C.M. Hall and J. Jenkins (eds) Tourism and Recreation in Rural Areas (New York: Wiley) 3-17 Cheung, H., 2012.Tourism in kenya’s national parks: a cost-benefit analysis. Kenya Giampiccoli, A. and Kalis, J.H., 2012. Community-based tourism and local culture: the case of the amaMpondo, vol. 10 (1), pp. 173-188 Frederic, T., Grace, B, and Celestine, k. 2011. Opportunity study: Uganda inclusive tourism. Jonathan, T. B., Nelly, J., and Nehemia, K., 2013. ‘An examination of Kenya’s outbound tourism to ugandan destinations: towards re-thinking Kenya’s tourism product development and marketing’. Journal of Economics and Sustainable Development 4(8). Kibicho, W., 2004. Community tourism: a lesson from Kenya’s coastal region. Journal of Vacation Marketing, Vol. 10, pp.33-42 Korir, J, Muchiri, J and Kamwea, J 2013. ‘Wildlife Based Tourism, Ecology and Sustainability of Protected Areas in Kenya’ Journal of Natural Sciences Research 3:3, Koster, R.L., 2007.An evaluation of community based tourism development: how theory intersects practice. Priarie Perspectives Lopez-Guzman, T. and Sanchez-Canizares, S. and Pavon, V., 2011.‘Community based tourism in developing countries: a case study’. An Internation al Multidisciplinary Journal of Tourism, vol.6 (1), pp 69-84 Mearns, K., 2003. Commmunity based tourism. The key to empowering the Sankuyo community in Botswana. Africa Insight, 33:29-32 Mujuni C.N., K. N., P. van de Kop, A. Baldascini and S. Grouwels 1., 2003. ‘Community-based forest enterprise development for improved livelihoods and biodiversity conservation: A case study from bwindi world heritage site, uganda’. In World Forestry Congress. Canada, Quebec City. Ndivo RM, Waudo, J N and Waswa F 2012. ‘Examining Kenya’s Tourist Destinations’ Appeal: the Perspectives of Domestic Tourism Market.’. Journal of Tourism and Hospitality, 1, 103. OECD 2012.Tourism Trends and Policies, OECD Publishing, UK Paul, A. 2004. Tourism in a rural Ugandan village: impacts, local meaning and implications for development. Pergamon, New York. Pearce, D. 1992 ‘Alternative tourism: concepts, classifications and questions’, in Smith, V.L. and Eadington, W. R., (eds), Tourism Alternatives: Potentials and Problems in theDevelopment of Tourism, New York: John Wiley and Sons pp. 18–30. Rihiu, J.M., 2007. Capital for investing in community based tourism (CBT) – grants vs loans. National Ecotourism Conference Sanchez-Canizares, T. and Lopez_GuzmanL, 2013. Community – based tourism in developing countries: A case study Tourismos: An International Multidisciplinary Journal Of Tourism 6(1):69-84. Scheyvens, R., 2002. Tourism for development empowering community. Harlow: Prentice Hall Suansri, P., 2003. Community based tourism handbook.Responsible ecological social tour – REST project, Thailand. Tasci, A.D., semrad, K.J. and yilmaz, S., 2013. Community based tourism: finding the equilibrium in the COMCEC context setting the pathway for the future. Tang, K. 2013. Community based tourism. Singapore. Tefler, D.J., 2009. ‘Development studies and tourism’. In: Jamal, T. and Robinson, M. (eds). The SAGE ha ndbook of tourism studies, London: SAGE Publications Zeppel, H. 2006. Indigenous Ecotourism: Sustainable Development and Management. CABI.

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Rousseau's Influence on the Critical Theory of Karl Marx - Essay Example This led to the movement of some sociologists. Theory of Karl Marx is an important milestone in this fightback for the poor and lesser privileges sections of the society. The critical theory of Karl Marx was another fine example in the series of thought provoking ideas of how the sociologists desired the world to be. It was in June 1844 that the critical theory emerged with the Economical and Philosophical Manuscripts of Karl Marx. He continued to work towards symbolizing the class struggle with the Hegelian philosophy as a guiding principle and came out with the first volume of his critical analysis of capitalism, Das Capital in 1867, which was a treatise of the economy and politics prevailing in the the 20th century1. Born on 5th May 1818 in Trier, Prussia (now Germany) Karl Marx was a highly influential thinker and revolutionary who started following the philosophical tradition of G. W. F. Hegel, but turned develop his system of thought mainly on the political aspects of economy (Jones, 2001). While working on the critical theory, Karl Marx took inspiration from a number of contemporary and earlier social thinkers. Jean Jacques Rousseau, a Swiss born political theorist was one such writer which finds an influence in the propounding of the critical theory. ... In the critical theory it was suggested that the class conflict would end up destroying the capitalism and lead to socialist society in which the resources would be equitably distributed instead of benefiting a selected few (Griffiths, 2005). Rousseau was a leading writer who is often considered as one of the earliest torchbearer of the modern socialism and communism. This very thought is echoed in the works of Karl Marx as well. Rousseau too criticized the tendency amongst the individuals towards amassing wealth at the cost of further impoverishing a large section of our society. He postulated man in a 'state of nature', in which he depicted how the man is divested of his social and cultural aspects (Zeitlin, 2000). In his 'Discourse on the Origin of Inequality' Rousseau argued that human beings by nature do not indulge in irrational behavior, but the social inequality becomes the root cause of injustice and moral corruption (Adams and Dyson, 2003). In fact, it has been argued by ma ny sociologists that failings of social structure result in alienation. The failings can be pinpointed as weaknesses in the moral fiber of the social organs or as a deliberate manipulation of social relations. Thinkers like Rousseau and Marx suggested adopting ways and means so that the effects of alienation can be minimized on the masses and the social fabric can be reconstructed for creating a better world. Rousseau suggested that in order to harmonize the social equality concept, the natural man need to be discovered. He stated that conducting experiments for such discoveries might prove to be difficult and therefore he suggested some alternatives to approach the problem. These alternatives included (Zeitlin,

Chapter Summery Essay Example | Topics and Well Written Essays - 500 words

Chapter Summery - Essay Example The objective of this book is to introduce the Sheltered Instruction Observation Protocol (SIOP), which has been proven to be an effective method of teaching learners of English not only language but content as well. The model has resulted in increasing the chances of the learner to succeed in school. Middle school teachers have already been trained to implement the SIOP model not only in urban schools but also in suburban and rural schools across the United States. It is notable that the SIOP model is not an inflexible framework that cannot be customized but rather a framework that can be adapted to teach any course or subject. With the SIOP model the teacher has to adhere to a list of fundamental instructional principals that are essential to meet the unique language development needs of the student. Once the principals are adhered to the teacher is then free to be creative when designing the delivery of the particular lesson. As the reader proceeds through the book he/she will have many opportunities to try out different methods to supplement, improve and even enhance his/her method of teaching and instruction delivery.

Health Traditions Essay Example | Topics and Well Written Essays - 1250 words

Health Traditions - Essay Example As the discussion highlights cltural imposition- cultural imposition is the tendency by a nurse to apply the majority culture on every individual without any further probing. Cultural imposition has led to the abuse of other community cultures. Through the heritage kit, a nurse shall know the different cultures of every individual. This will help him deal with every patient at individual cultural level. For instance, there are cultures which do not allow the eating of certain foods that majority eats. Therefore, the health provider must not recommend such food to the individual, as that will be cultural imposition. Cultural sensitivity- this is when both verbal and non-verbal language is used in a very respectful way as not to offend any individual in the community. For this reason, a health provider will be obliged to use more polite language when handling clients. Some words may be universally accepted but prohibited by a certain community. By assessing a family using the heritage kit, a health provider shall be able to deeply understand the language norms of that particular community and thus help him avoid the use of certain words on patients. From this paper it is clear that diversity- diversity is the general variation in the society. When an assessment carried out using the heritage is closely evaluated, a heath provider gets to know the level of diversity in a particular community. He will be able to know in exact numbers, for instance, how many orphaned children are in the community so that they can be provided for.

Legislative Aspects of Nursing informatics Coursework

Legislative Aspects of Nursing informatics - Coursework Example vent that the breach involves more than 500 patients, then it is imperative that the Department of Health and Human Services (HHS) also receive similar notification. Secondly, the act also establishes the necessity for health institutions through HER system to make it possible for individuals to access their PHI in an electronic format. In line with this, the act establishes that those who receive incentives should ensure that the system is of meaningful use, failure to which results in withdrawal of the said incentives. The act has also specified that vendors providing HER system directly qualify as business associates. To this end, the act intends to make it possible for more vendor/provider dialogue regarding matter of mutual interest, so that service provision becomes more effective. These reforms have potential impact in the practice of psychiatry. For instance, the act provides quality measure incentives through the Maintenance of Certification Program (MOCP), (American Academy of Child and Adolescent Psychiatry, 2013). In addition to participation in MOCP for up to one year, the law requires that physicians must submit data on quality measures through the MOCP under PQRI. McGinigle and Mastrian (2013) observe three topical issues that are encountered in health informatics namely leadership challenges, limited functionality in clinical practice and education in terms of necessary competencies. Regarding leadership challenges, McGinigle and Mastrian note that there exists a knowledge gap within leadership in the sector, and more specific the nursing industry. IN the nursing context, the two advance that there is need for nurse leaders to acquire current skill set and knowledge that will allow them to understand and adopt modern information technologies imperative to delivery of quality care. It is therefore important for nurses and other medical practitioners alike to gain the necessary knowledge. On limited functionality in clinical practice, McGinigle

Credit Protection Identity Theft Essay Example for Free

Credit Protection Identity Theft Essay 1. If you find errors on your credit report, what steps would you take to correct them? In my personal experience, I had an error on my credit report when I was applying for a loan with my bank. I did not get approved for my loan even though one month prior I was approved and I had a low interest rate due to my high score. A few days later I received a letter in the mail explaining why along with my current credit report which dropped almost 100 points. I emailed one of the bureaus, explaining that there was an error with my report. I had to mail in a copy of 2 forms of ID, my letter stating my â€Å"current† credit report and the letter I received a month prior. Within a short time, they corrected my credit score. 2. There are many organizations that claim they will repair your credit for a fee. From your readings, should someone use a credit repair service? Why or why not? What are some actions these organizations can take that should be a red flag? Based on my readings and personal experience, people should not use credit repair services because the ratio of scams out there online are very high. In the technology age we are in, it is very easy to fall victim to identity theft, even from a simply online purchase. With that same concept, â€Å"free† credit reports and repair services are not excluded just because it claims to help. Only one website is authorized under law to disclose such personal information to you via internet that is certified; annualcreditreport.com. Any other type of website that offers free reports are not part of the legally mandated free annual credit report program. If yu receive any emails, asking you to disclose personal information, it is a scam and should be reported. 3. Have you, a family member, or a friend been a victim of identity theft? How did it happen? Describe the resolution process- ex. how much time did it take, what credit damage was corrected? My Master Sergeant I worked for while in the Marine Corps was a victim of identity theft while temporarily overseas. He used his government credit card in Europe to pay for his hotel room. 2 weeks later, when he was back in the states, the bank called him to confirm that he had been in Asia and the Middle East within 24 hours. He put a freeze on all his accounts and had to file a report of the incident. After the claim was routed, he was reimbursed and had to reopen a new account for his government credit card. 4. Using the FTC site, what can you do to minimize the chance of your identity getting stolen? To minimize the chance of my identity getting stolen, per off the FTC site, I should have a safety lockbox to store all my personal information in. I should minimize what I carry with me while I’m not home to the essentials so I may reduce the risk at having an identity theft. I should also shred receipts, bank statements, credit applications, checks, and any other forms of sensitive information when I’m through with the document and I no longer need it. I should be aware of the lock icon in the URL when giving out personal information on the web to ensure the transmission is secure. Finally, I should not over share on social media websites.

History Of Philippine Monetary System

History Of Philippine Monetary System Most people dont spend much time wondering what money is, their major concern is how much they have, and how to get more. Usually, the question of what money IS arises only when money ceases to function properly. In economics (properly understood), the answer to the question what is money? consists of three words: Thats all. Yet the conception of a medium of exchange ranks below only language (with its corollaries speech and the written word) as the greatest intellectual discovery in history. Without language, the exchange of anything but the most rudimentary ideas is impossible. Without money, the production and exchange of anything but the most rudimentary goods and services is impossible. It is not difficult or time consuming, or inefficient, it is IMPOSSIBLE! Animals dont exchange (or trade) amongst one another. They are self-sufficient, or they take from each other, or they exercise the prerogative of superior strength and/or cunning. There are some human beings who get along in a very similar fashion, but the overwhelming majority recognises the benefits of voluntary exchange. Strictly speaking, the use of the word voluntary in this context is redundant. The phrase your money or your life is not the precursor to an exchange, whether the person uttering it brandishes a gun or a government identity card. The first rule of any voluntary exchange is simplicity itself. If two people are willing to exchange, each must view the results of the exchange as being beneficial. If either of them is not of that view, the exchange will not take place. Direct exchange, or barter, is exactly that my good or service for your good or service. The problem is that I might want what you have to offer, but you might not want what I offer in exchange. With no medium of exchange, there is no deal. Indirect exchange takes place when one party has a medium that is always acceptable, not for what it is, but for what can be done with it. If you offer me money, I will accept it, because I know that I can exchange it for what I want, whenever I want it. Indirect exchange involves the use of MONEY the medium of exchange. Money is the universal key, it fits all locks. And the world it has unlocked is the world we live in today. Money has made the division of labor possible. It has made specialization possible. It has made the accumulation of wealth over periods which exceed a human lifetime possible. Perhaps most important of all, it has hugely advanced the potential for amicable interaction between people. To survive as such, and to prosper, a rational animal must exchange. He or she has language, to exchange ideas, and money, to exchange the fruits of ideas. From that foundation, everything else we see around us has been built. That covers the concept or idea of money. But an idea, as such, does not exist as a physical entity. Money must be a physical entity. Neither the electronic money of today nor the notes and coin which circulate as cash has any official or legal connection with Gold and Silver. But they once did, and most people think that they still do. As long as that situation persists, the modern monetary system will function. Now, how does one go about choosing what is to be used as money? Simple, one looks for the most tradable good, the good which is in highest demand, the good that has begun to be accepted, not as an end in it, but as a means to an end. Money is the good that people do not want to consume, but want to use to make further exchanges easier. Human beings have lived together for more than two million years. Money in its modern form coin of fixed weight and denomination came into use less than three thousand years ago. It took a long time to discover the physical good which best serves the purpose of a medium of exchange. (http://www.the-privateer.com/gold-b.html) Functions Money as a Unit of Value The first function of money is to be a unit of value or a unit of account. The monetary unit is the unit in terms of which the value of all goods and services is measured and expressed. The value of each good or service is expressed as a price, which is the number of monetary units for which the good or service can be exchanged. If the price of a pen is Rs. 10 then a pen can be had in exchange for ten monetary units (where the monetary unit in this case is the rupee). Measuring values in monetary units helps in measuring the exchange values of commodities. If a pen is worth Rs. 10 and a notebook is worth Rs.20 then a notebook is worth two pens. Further, accounting is simplified, as all items will be recorded in terms of monetary units that can be added and subtracted. Money is a useful measuring rod of value only if the value of money itself remains constant. This is similar to saying that a scale is a useful measure of length only if the length of the scale itself is constant. The value of money is linked to its purchasing power. Purchasing power is the inverse of the average or general level of prices as measured by the consumer price index etc. As the general price level increases, a unit of money can purchase a lesser amount of goods and services so the value or purchasing power of money declines. So, m oney will be a useful unit of value only as long as its own value or purchasing power remains constant. (http://hubpages.com/hub/Functions-of-Money) Money as a Medium of Exchange Money also acts as a medium of exchange or as a medium of payments. This function of money is served by anything that is generally accepted by people in exchange for goods and services. Anything has been quite a variety of things across places and times. Some of the things that have served as money are clay, cowry shells, tortoise shells, cattle, pigs, horses, sheep, tea, tobacco, wool, salt, wine, boats, iron, copper, brass, silver, gold, bronze, nickel, paper, leather, playing cards, debts of individuals, debts of banks, debts of governments, etc. Money will then reduce the time and energy spent in barter. The person who owned a cow can now simply sell it to the person who offers the most money for it and then buy the bullock cart from another person who offers him the best bargain. Ultimately, all trade may be considered barter one good or service is traded for another good or service -either directly, or indirectly with money acting as the intermediary. However, by acting as an intermediary, money increases the ease of trade. Money is also called a bearer of options or generalized purchasing power. This indicates the freedom of choice that the use of money offers. The owner of the cow need not procure goods and services from those to whom he sold his cow. He can use the money to buy the things he wants most, from those who offer him the best bargain (not necessarily those who bought his cow), at the time he considers most advantageous (not necessarily immediately). Again, this function can only be performed properly if the value of money remains constant. (http://hubpages.com/hub/Functions-of-Money) Money as a Standard of Deferred Payments If money performs the previous two functions then it may also perform the function of being the unit in terms of which deferred or future payments are stated. Examples of situations where future payments are to be made are pensions, principal and interest on debt, salaries etc. As long as money maintains a constant value through time, it will overcome the problems associated with making future payments with specific commodities. (http://hubpages.com/hub/Functions-of-Money) Money as a Store of Value If money becomes a unit of value and a means of payment then it may also perform the function of serving as a store of value. The holders of money are holders of generalized purchasing power that can be spent through time. They know that it will be accepted at any time for any good or service and is thus a store of value. This function will be performed well as long as money retains a constant purchasing power. (http://hubpages.com/hub/Functions-of-Money) It may be noted that any asset other than money may also perform the function of store of value, for example, bonds, land, houses, etc. These assets have the advantage that, unlike money, they yield income and may appreciate in value over time. However, they are subject to the following: (1) They may involve storage costs, (2) They may not be liquid in the sense that they could not be quickly converted into money without loss of value, and (3) They may depreciate in value. A person may choose to store value in any form depending on considerations of income, safety and liquidity. (http://hubpages.com/hub/Functions-of-Money) Kinds Commodity Money Commodity money refers to money whose value comes from a commodity out of which it is made. Examples of commodities that have been used as money include gold, silver, copper, salt, large stones, decorated belts, shells, and cigarettes. Commodity money is to be distinguished from representative money which is a certificate or token which can be exchanged for the underlying commodity. A key feature of commodity money is that the value is directly perceived by the users of this money, who recognize the utility or beauty of the tokens as they would recognize the goods themselves. That is, the effect of holding a token for a barrel of oil must be the same economically as actually having the barrel at hand. This thinking guides the modern commodity markets, although they use a sophisticated range of financial instruments that are more than one-to-one representations of units of a given type of commodity. In situations where the commodity is metal, typically gold or silver, a government mint will often coin money by placing a mark on the metal that serves as a guarantee of the weight and purity of the metal. In doing so, the government will often impose a fee which is known as seigniorage. The role of a mint and of coin is different between commodity money and fiat money. In situations where there is commodity money, the coin retains its value if it is melted and physically altered, while in fiat money it does not. Commodity money often comes into being in situations where other forms of money are not available or not trusted. Various commodities were used in pre-Revolutionary America including wampum, maize, iron nails, beaver pelts, and tobacco. In post-war Germany, cigarettes became used as a form of commodity money in some areas. Cigarettes are still used as a form of commodity money in prison cell. Although commodity money is more convenient than barter, it can also be inconvenient to use as a medium of exchange or a standard of deferred payment due to the transport and storage concerns. Accordingly, notes began to circulate that a government or other trusted entity (e.g. the Knights Templar in Europe in the 13th century) would guarantee as representing a certain stored value on account. This creates a form of money known as representative money the beginning of a long slow shift to credit money. Historically gold was by far the most widely recognized commodity out of which to make money: gold was compact, easy to work into more beautiful jewelry, had decorative and functional utility as a finely strung wire or thin foil leaf, and most importantly, could always be traded for other metals to make weapons with. A state could be described as a political enterprise with sufficient land, gold and reputation for protecting both, e.g. the Fort Knox gold repository long maintained by the United States, could reliably issue certificates to substitute for the gold and be trusted to actually have it. Between 1933 and 1970, one U.S. dollar was technically worth exactly 1/35 of a troy ounce (889 mg) of gold. However, actual trade in gold as a precious metal within the United States was banned presumably to prevent anyone from actually going up to Fort Knox and asking for their gold. This was a fairly typical transition from commodity to representative to fiat money, with people trading i n other goods being forced to trade in gold, then to receive paper money that purported to be as good as gold, and then ultimately see this currency float on commodity markets. However, commodity money remained active in the background in some form or another, and seems to have been revived thanks to global capitalism, wherein a currency is widely traded as a commodity. One way to view such trade is that currency of resource-rich nations tends to be tied to the price of those particular commodity items until it becomes a developed nation. Thus, one could see the nominally fiat money of say Cuba as being tied to the commodity sugar globally, rather than to the military power of Cuba that holds within its own borders. Also, commodity supplies and protections of supplies by states military fiat remain critical to trade, and there are active commodity market speculations on the stability of certain states, e.g. speculation on the survival of the regime of Saddam Hussein in Iraq has from time to time driven the price of oil. Some argue that this is not so much a commodity market but more of an assassination market speculating on the survival (or not) of Saddam himself. Finally, commodity money is undergoing a more direct revival thanks to theorists of green economics, natural capitalism and global resource banking, some of whom suggest a form of money based on ecological yield. They argue that the outputs of natural capital are the only genuine commodities air, water, and calories of renewable energy we consume being mostly interchangeable when they are free of pollution or disease. However, such goods cannot be held directly, and so it is common to suggest that representative money be issued based on enhancing and extending natures services, giving one the right to receive the yield as a benefit. They argue that reframing political economy to consider the flow of these basic commodities first and foremost, avoiding use of military fiat except to protect natural capital itself, and basing credit-worthiness more strictly on commitment to preserving biodiversity rather than repayment of debt, as in the current global credit money regime anchored by the Bank for International Settlements, would provide measurable benefits to human well-being worldwide. Some seek to replace the B.I.S. with a Global Resource Bank to manage global resources outside national jurisdiction for global benefit. Others would replace the gold standard with a biodiversity standard. It remains to be seen if such schemes have any merit other than as political ways to draw attention to the way capitalism itself interacts with life. Critics of this type of proposal often note that, as with other transitions from commodity to representative money, inadequate substitutes will be made on a just trust me basis as per Greshams Law which states that bad money drives out good. Other proposals, such as time-based money, rely on the availability of human labor as a commodity, especially within a community, which is presumably harder to guarantee access to, but also harder to steal. Still others deny the utility of co modifying labor as such, and suggest making free time the standard, since physical capital used for leisure, sport, art, theatre, and other forms of play is co modifiable and possible to control. (http://www.wordiq.com/definition/Commodity_money) Credit Money Credit money refers to money that constitutes future claims of a valuable item against an entity. The holder of credit money can use it to purchase goods and services; when the holder wants to, he or she can redeem it to get the item by which it is backed. Credit money is made of a material that has low intrinsic value compared to the value it represents when exchanged. Some types of credit money include IOUs, bonds and money market accounts. Some people also consider paper money and coins to be credit money because they have no intrinsic value and can be exchanged for valuable commodity. To illustrate how this concept came about, consider English goldsmiths, who centuries ago used to keep deposits of precious metals. They issued paper notes to those who deposited gold or silver for future redemption. These goldsmiths realized that they did not need to completely back their notes with precious metals because only a small fraction of holders come back to convert their notes. The goldsmiths then issued non-backed notes as loans to people who needed funds and received profits from interest payments. These notes constituted the early form of credit money. When a government issues banknotes, it decides on a valuable commodity on which to fix them, gold or silver, for example. It then fixes a stable value on the banknotes and sets them as a medium of exchange. The government can choose to maintain enough valuable commodities to let everyone with banknotes redeem it. The government can also choose to keep just enough valuable commodities to satisfy the small fraction of people who actually want to make the redemption. In this sense, banknotes are credit money because people can use them to redeem gold or silver. In modern monetary systems, however, the central bank often issues money that is not backed by valuable commodity. The size of the money supply in these systems does not depend on the availability of valuable commodity or the obligation of the central bank to repay credit money with valuable commodity. This kind of money is known as fiat money and is the most ubiquitous form of money in most modern monetary systems. Credit money can also refer to any claim on valuable commodity that is used as a medium of exchange instead of banknotes. Checks, IOUs and bonds that can be redeemed for banknotes are examples of this. Sometimes credit money has a maturity date, as in the case of checks where the bank pays the check recipient a certain amount of banknotes at maturity. Fiat Money Fiat money is the opposite of honest money. Fiat money is money that is declared to have value even if it does not. Honest money has value regardless of what people say. Gold and silver are often referred to as honest money and since they have been dug out of the ground at considerable expense, they do have value regardless. People will pay variable sums for them. Fiat money is also known as paper money, or electronic money. Since there is nothing behind paper money but the obligation of a state to redeem it in more paper or electronic money, fiat moneys ultimate worth is questionable at best. In fact, there is a history of states walking away from the face value of the fiat money that has been printed (created). But if one has it in ones possession, it is impossible to walk away from the value of gold and silver and contrary to fiat money, they have an inherent quality. Mainly an outgrowth of central banking, in the modern age, fiat money probably would not be attractive without state support. Thats because fiat money, unlike fractional reserve money, has no inherent value. Fractional reserve banking, in fact, is a private market phenomenon in which private banks provide paper notes the face value of which adds up to more than the reserves held by the bank. There is a history of successful fractional reserve banking efforts within the private marketplace; however fiat money ALWAYS collapses, as it is impossible to issue a substance of value year after year and generation after generation that HAS no value. In the United States, the worlds largest and most dominant economy, the greenback became a fiat currency when President Richard Nixon broke the final link between gold and the dollar in 1971. He did this because the French were apparently threatening to redeem their dollars in gold and either the US central bank and/or Treasury did not have enough gold to In any event, Nixon severed the dollars relationship to gold and ever since then the world has embarked on a bold experiment in which the global, anchor currency has no specific relationship to an underlying asset. Predictably, this has meant that the United States has continually created more and more fiat dollars, thus inflating the overall stock of dollars and making them worth less and less. China, one of the worlds most ancient civilizations, is said to have had no less than eight separate interregnums of fiat currency each collapsing and then being replaced by another. In the 1800s, fiat money was even banned by the Chinese. Today, however, the Chinese government is once again a user of fiat money along with the rest of the world. Fiat money has never been as prevalent perhaps as in the modern age. But that doesnt make it any healthier or less prone to failure. Those who ignore history are doomed to repeat it. (http://www.thedailybell.com/803/Fiat-Money.html) Legal Tender Money Legal tender is any form of payment that must be accepted for a debt, according to the laws of the area. Generally, the term refers to government-issued cash money such as bills and coins, as opposed to credit lines, checks, or cards. The laws surrounding legal tender have proved vital in the formation of the fiscal policy of many nations. (http://www.wisegeek.com/what-is-legal-tender.htm) The term legal tender means currency that is legally permitted to be used to obtain goods or services in a particular country. Immediately recognized as legal tender for purchases and to settle outstanding debts, currency remains the single most common of all liquid assets that are used on a consistent basis by retail customers. (http://www.wisegeek.com/topics/legal-tender.htm) II. Development of Philippine Money Pre-Hispanic Era Archaeological evidence indicates that small seafaring communities existed throughout the Philippine Archipelago for at least 2000 years, prior to the arrival of the Spaniards. The chief means of trading was barter. Records show that Chinese merchants came to the Philippines to trade porcelain, silk and metalwork in exchange for gold, pearls, beeswax and medicinal plants, which the Philippines is naturally rich in. Excavations also unearthed gold ingots, known as piloncitos, the first recognized form of coinage in the country. Barter rings in different sizes, gold ornaments and beads were the other objects used as medium of exchange during the period. (http://www.bsp.gov.ph/about/history/story2.asp) Spanish Era The Galleon Trade, which started during the colonization of the Philippines in 1565 and lasted for 250 years, was responsible for transforming Manila into a trade center for oriental goods. These were brought across the Pacific, in exchange for odd-shaped silver coins called cobs or macuquinas. Other coins that followed were the dos mundos or pillar dollars in silver, the counterstamped coins and the portrait series, also in silver. In the 18th century, the Royalty of Spain authorized the production of copper coins by the Ayuntamiento or Municipality of Manila in response to the acute shortage of fractional coins. These were called barrillas which first appeared in 1728.In 1852, the first banknotes called pesos fuertes were issued, and in 1861,the Casa de Moneda de Manila minted the first gold coins with the word Filipinas inscribed, which were called Isabelinas and Alfonsinos. (http://www.bsp.gov.ph/about/history/story3.asp) Revolutionary Period On August 23, 1896, the Cry of Balintawak, headed by Andres Bonifacio signaled the start of the Philippine Revolution. After General Emilio Aguinaldos proclamation as President of the First Philippine Republic, Two types of 2-centavo copper coins were struck in the army arsenal of Malolos. Because their mintage was so few, they are considered extremely rare collection. Paper notes were also issued, but the circulation was limited because the government was short-lived. (http://www.bsp.gov.ph/about/history/story4.asp) American Regime When the Americans took over the Philippines in 1901, the US Congress passed the Philippine Coinage Act, which authorized the mintage of silver coins from 1903 to 1912. Subsequently, Silver Certificates were issued until 1918. These were replaced with Treasury Certificates from 1918 to 1935. The American Government deemed it more economical and convenient to mint silver coins in the Philippines, hence, the re-opening of the Manila Mint in 1920, which produced coins until the Commonwealth Period. This also became the first seat of the Central Bank in 1949. (http://www.bsp.gov.ph/about/history/story5.asp) World War II During the Japanese Occupation from 1941 to 1944, two kinds of notes circulated the Japanese Invasion Money issued by the Japanese Government, and the Guerrilla Notes or Resistance Currencies issued by Filipino guerrillas. (http://www.bsp.gov.ph/about/history/story6.asp) Republic Period Republic Act No.265 created the Central Bank of the Philippines (CBP) on January 3, 1949, which was vested the power of administering the banking credit system of the country. Initially, the CBP issued the Victory Notes with the overprint Central Bank of the Philippines in 1949. The first official banknotes issued by the Central Bank were the English series in 1951, followed by the Pilipino series in 1967, the Ang Bagong Lipunan series in 1973 and the New Design series in 1985. Central Bank coins of the English series were also issued in 1959, followed by the Pilipino series in 1967, and the Ang Bagong Lipunan series in 1975. The Flora and Fauna series were introduced in 1983, and subsequently, the improved version in 1992, until the demonetization of all the series in 1998. (http://www.bsp.gov.ph/about/history/story7.asp)