Wednesday, May 15, 2019
Explain T. Adorno and M. Horkheimers critique of the culture industry Essay
Explain T. Adorno and M. Horkheimers critique of the affableization industry and discuss whether these ar still relevant for understanding cultural proceedsion today - Essay ExampleTherefore, enculturation is produced and macerated a homogeneous any other industrial commodity. According to Theodor Adorno, commercialisation of civilisation is a capitalist idea whose primary(prenominal) goal is to maximise profit. Culture is the slave of the corporate which is usanced to gain profit. To achieve their goal, the culture on the market must be attractive to the larger segment of the group or society (Adorno & Horkheimer, 1979). Theodor Adorno and Horkheimer flummox critically analysed the concept of a culture industry. They view the idea as a continuation of a capitalistic system, which aims to reduce cost of production while increasing profit. In a pure capitalistic setting, the factors of production are used efficiently to attain maximum benefits. For example, workers are pai d according to their stimulant contribution, which encourage high labour utility. Marxist theory predicted that the capitalist system will eventually tholepin because it will trigger a social revolution from the exploited workers. The work of the two scholars is pointing out wherefore the social revolution did not happen as anticipated by Marx. Mass media technology is the briny factor of production in industrial culture, which includes use of radio, television and publications. Mass media technology allows information to ranch quickly to a large audience (Bottomore, 1984). To understand the critic of Adorno and Horkheimer, it is important to note that they are products of the German culture, which they viewed as superior to the popular culture of many western nations. They referred their culture as high culture that educates and motivates people. On their observation, popular culture is not exciting, and it enhances uniformity in a society. To these analysts, culture industry l eads to standardisation in the society, which refers to being accustomed to the products of the culture industry. This makes the public to be addicted to the mass culture and choke up to challenge the inequality of the ruling economic system (Marcuse, 1964). In their theory of pseudo individuality, they claim that the culture industry makes an individual a commodity of trade, which is produced and sold in mass. For instance, a music work of an mechanic can be reproduced in mass and sold to consumers. The artist involved is advertised and treated alike any other industrial product making person lose their individual identity as a human being (Adorno, 2001). According to two scholars, the mass culture is the trickery system that politicians use to attain their desired goals, so the popular culture is the tool that enables them to gain support of the masses. For example, during the Second realism War, the mass entertainment and information was used to rally Americans to approve an d support a war that was coarse and costly (Kellner, 2003). According to Jarvis (1998) mass media is a deception idea which is meant to enslave the public. Popular culture is the product of all the social classes in a society, but commercialisation of culture differentiated the structure so that they can sell to the larger group in the market. The corporations involved in production and marketing of culture are inherently capitalistic hence they propagate capitalistic ideology. The theorist found the mass media to be blind of the social inequalities in a society. It makes people forget the plain truth of economic and social differences, making them appear as if they are living in a dark cave. Just like in a capitalist system, culture industry uses its own ways of dominance to ensure the incorporate of the masses and the continuity of the system. Therefore, the mass media is the main tool of dominance in the culture industry, which ensures people consume the products of the industr y (Martin-Barbero, 1993). It encourages people to forget
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