Report On Westside Gym :: Papers

Report On Westside Gym innovation This report will be enquiry and development of a lycee called Westside Health & Fitness Club. I will public lecture about the location of the gym, terms per customer, offers, new ways to improve the gym, and research into what the customer wants. This report aims to use research and development to create mod ideas that will set this gym apart from new(prenominal)s in the area. Findings With regards to the location of the gym, the consequence suggests that the location is well placed, due to the easy accessibility of the facilities. It is also set(p) next to a supermarket, so can be seen by many shoppers. Place is an necessary tool of the marketing mix and if achieved a line of products can do extremely well for itself. Price is also an essential tool of the marketing mix. A survey showed that 81% thought that the price of the gym was fair for the quality of service that is received by the customers. The oth er 19% believed the price was too high but were willing to accept for the facilities. A good pricing strategy is a must for a business to succeed, too high and customers will go elsewhere for the service. in like manner low and the business may not make enough amplification to succeed in the long term. Cost of Gym Membership scholar Rate Adult Rate Joining Fee 40.00 50.00 Monthly stipend 28.95 38.95 Pay As You Go 2.50 5.